Jingle Bell Walk 2017

The Jingle Bell Walk is in aid of Chris Lucas Trust, creating awareness of Children’s Cancer and to raise money to help find a cure for Cancer. We don’t believe in miracles but believe we can make a difference.

Join us! 

Jingle Bell Walk

Thursday 30th November 2017

Start 6:00PM- Civic Centre, Newcastle Upon Tyne at the Christmas tree.Celebrate the tree being lit by the Lord Mayor

Down Northumberland Street

Right to Grey’s Monument

Down Grey Street

Cross over down Dean Street

Turn left along Quay side,

Finish – Newcastle Millennium Bridge     

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This is what we do

Jingle Bell Walk

The Jingle Bell Walk is looking for a Sponsor supporting childhood cancer. jinglebellwalk.co.uk

Why sponsor?

So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event.

What is sponsorship?

Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship, “Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee.”

A large number of events these days use sponsorship support to offer more exciting programs and to help defray rising costs. Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations.

Why sponsor?

Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as:

1. Enhancing Image/Shaping Consumer Attitudes

Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction. Coca Cola, for example is always looking to generate a positive influence of their products in the minds of their consumers and as such regularly support events they feel can influence consumer opinions.

2. Driving Sales

Sponsorship geared to driving sales can be an extremely potent promotional tool. This objective allows sponsors to showcase their produce attributes. Food and beverage companies often use sponsorship to encourage samplings and sales.

IEG’s Complete Guide to Sponsorship cites Visa’s fund-raising effort around its sponsorship of the Olympic Games and the U.S. Olympic Team. They promoted their association by offering to make a donation to the team each time consumers charge a purchase to their card. American Express used a similar strategy by donating to needy causes with their “Charge Against Hunger” campaign. As a result, both companies experienced a significant rise in sales volume.

3. Creating positive publicity/heightening visibility 

Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. Various media covering the event may include sponsors names and/or photos. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available. To maximize this objective, it is important for the sponsoring company to have a comprehensive media campaign to augment the regular media coverage promoted by the organizers. Sponsorship can often generate media coverage that might otherwise not have been available.

4. Differentiating  from competitors

The mere act of sponsoring an event, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition. This is particularly helpful if your company wants to combat a competitor with a larger ad budget. Sponsorship allows smaller companies to compete with their industry giants.

Target audiences often perceive sponsorship in a positive way. They see you as making a greater effort to support the event, often allowing more or better activities to take place as a result of your sponsorship.

5. Helping with good “Corporate Citizen” role

Another powerful sponsorship objective allows companies to be viewed as a “good neighbour.” To be seen supporting the community and contributing to its economic development is extremely powerful and creates enormous goodwill.

6. Enhancing business, consumer and VIP relations

Sponsorship that offers hospitality opportunities is always very attractive to companies. Perks may include special exclusive networking settings such as VIP receptions or golf tournaments – opportunities to meet key customers and solidify business relationships. It is important to evaluate each opportunity and look for ways it could tie into your marketing objectives.

About the Author:

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to: http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

Chris Lucas Trust gets ITV Hub airtime for their advert

WOW!Our advert will be on ITV HUB from now until end Oct we aim to create awareness of Rhabdomyosarcoma and more funding for vital research.​

Cycle Tops Grab A Bargain Now!

We are selling some various surplus cycling tops, please check a example below. We have various plain colour tops too! Grab a great bargain and help the Chris Lucas Trust Childhood cancer charity, since proceeds go to the Chris Lucas Trust.

Cycle Tops

The Jingle Bell Walk is in aid of Chris Lucas Trust, creating awareness of Children’s Cancer and to raise money to help find a cure for Cancer. We don’t believe in miracles but believe we can make a difference.

Banners Stolen from children’s cancer charity

Banners+signs stolen from Childrens Cancer Charity on Tuesday morning 29th Aug 6:30AM ,man with brown dogWarkworth Bridge #Northumberland